Engage. Reward. Transform

From step competitions to financial health, Optimity is the leading total health & wellness solution that helps you reward, retain and attract more engaged members.
Set up a gamified health challenge to incentivize powerful activities and healthy habits.
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Together we are helping millions of people live healthier, wealthier and longer.
Knowledge Boosting
We combine education with entertainment: Inspire healthy habits with digital health and wealth education solutions and micro-learning tools
Gamified Challenges
Build stronger bonds with digital health challenges for community engagement
Rewarding Healthy Habits
Transform health achievements into rewards with our wellness rewards programs
Core Products
Boost member engagement with a science-backed wellness app designed to improve health outcomes.
Sponsored Health Challenges
Sponsored Health Challenges
Build community and engagement with branded health challenges that promote healthy behaviors and measurable outcomes.
Corporate  Wellness Programs
Corporate Wellness Programs
Elevate your corporate wellness strategy with tailored programs that improve employee health, enhance engagement, and deliver measurable outcomes.
Insurance Engagement & Rewards Programs
Insurance Engagement & Rewards Programs
The Optimity Engagement Operating System enables insurance carriers to offer living benefits for their policies: rewarding healthy habits and improving the mortality of their business.
Member  Benefit Programs
Member Benefit Programs
Help Fraternals, Mutuals and LTC carriers reward preventive activities, celebrate caregiving behaviors and support self-care to help their people age in place
Distributor Tools & Growth Engines
Distributor Tools & Growth Engines
Equip your distribution channels with tools to attract, engage, and retain customers. Scale growth with wellness solutions that support cross-selling and drive measurable results.
Affiliate Brand Partnerships
Affiliate Brand Partnerships
Grow your brand and inspire healthier lifestyles by partnering with Optimity. Connect with a highly engaged audience, drive loyalty, and deliver meaningful impact.
Behavioral Insights & Data Analytics
Behavioral Insights & Data Analytics
Gain actionable insights into what drives your audience. Leverage data-driven strategies to boost retention, activate users, and support cross-selling for measurable growth.
Who we serve
Empowering organizations and communities with personalized health and wealth solutions designed to drive impact and engagement.
Insurance Carriers
Offer living benefits with wellness engagement platforms for insurers. Reward healthy habits to improve policyholder engagement, enhance health outcomes, and strengthen customer loyalty.
Fraternals & Associations
Empower your members with wellness platforms for associations. Our solutions provide member engagement tools, promote healthy habits, and help build stronger communities.
Employers
Boost workplace engagement and productivity with corporate wellness programs. Promote healthy habits to enhance employee well-being, reduce absenteeism, and foster a culture of wellness that drives retention and performance.
Communities & Cities
Promote healthier, more engaged communities with wellness initiatives. Our solutions deliver measurable well-being improvements, strengthen connections, and support communities in creating resilient, thriving populations.
Events & Conferences
Transform your event experience with sponsored health challenges. Our solutions drive attendee participation, foster connections, and leave a lasting impact, showcasing your commitment to health.
Case Study 6
By adding the Optimity app and platform to their offering, INGUARD Health has been able to more effectively engage members to participate in individual and team-based step goal challenges to encourage physical activity.
Wabash City Schools
Corporate Wellness Program
Case Study 5
As part of the member acquisition strategy, Optimity and the carrier mobilized about 300 in-force agents to promote the program, offering Optimity to qualifying new Term Life clients over the course of one year. 60% of agents were “Very Likely” to recommend to their clients, and 80% of respondents found the rewards made available on Optimity “Very Appealing”.
Top Canadian Insurance Carrier
Case Study 4
By adding the Optimity app and platform to their offering, INGUARD Health has been able to more effectively engage members to participate in individual and team-based step goal challenges to encourage physical activity.
INGUARD Health
Case Study 3
GBU Life launched with Optimity in September 2022, with member engagement being a key program objective, monitoring weekly active users (WAU). To date, the average WAU is 60% which is significantly higher than the industry average of 15-30%. A key driving force behind this is participation in community challenges.
GBU Life
Member Benefit Program
Sartori Cheese 2
The partnership between Optimity and a top 50 US carrier was a resounding success, exceeding program sign-up goals, increasing member engagement, and deepening member satisfaction. The comprehensive solution not only facilitated healthier lifestyles but also created a valuable avenue for the carrier to explore new business opportunities and enhance its brand recognition.
Top US Insurance Carrier
Sartori Cheese
Sartori Cheese’s main objective is to strengthen its relationship with and better engage employees, monitoring in-app engagement rate, including participation in challenges. The goal is to see greater than or equal to 20% monthly active users (MAU). Over a 12-month period, Sartori Cheese achieved 35% average monthly active users (MAU), and step goal challenges have attracted 40+ participants out of 190 total users.
Sartori Cheese
Corporate Wellness Program
Optimity Adapts to all parts of Your Life
   •   Young Adults
   •   Families
   •   Aging Well
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